8 online tutorials to master your content marketing skills

If you’re running a small business or launching a new product, upping your content marketing skills is crucial for success. Among other benefits, effective content marketing will boost traffic to your website, expand awareness of your brand, and help you form lasting relationships with customers.

But where should you get started?

There’s so much to learn in the content marketing world. You’ll need specific skills to succeed—like how to create a marketing strategy and write high-converting copy.

In this article, you’ll find eight online tutorials guaranteed to help you master your content marketing skills and watch your business soar.

1. Udemy | Content Marketing 101

This free course, presented by Tyton Media founder Tyler Horvath, promises to help businesses generate a never-ending supply of leads each month.

This course specifically focuses on:

• Boosting sales, revenue, and traffic through effective content marketing
• Keyword and content research skills
• Building search engine optimised content
• Promoting content
• Building backlinks

To get the most out of this course, all you’ll need is a computer with a good internet connection, a notepad, and a pen. Then all you need to do is watch the video and start writing!

This course includes a six-minute introduction and five lectures totalling 40 minutes. And, as we mentioned above, it’s totally free.

2. Moz | Beginner’s Guide to Content Marketing

Moz offers a quick beginner’s guide to content marketing, giving entrepreneurs and small business owners the tools necessary to kickstart their marketing journey.

In this nine-part course, you’ll first discover whether or not content marketing is the right choice for your business. You’ll learn about how it could benefit you—with specific, measurable examples.

You’ll learn about:

• Whether or not content writing is right for you
• How to design a content strategy
• Marketing funnels
• Building content frameworks
• Coming up with content ideas
• Creating content
• Promoting content
• Analysing content
• Maintaining and further growing your success

This is a free course that will provide you with crucial foundational knowledge to help you get started.

3. Skillshare | Become a Better Blogger: Content Planning

This intermediate-level course, presented by Corgibytes’ CEO and co-founder Andrea Goulet, goes into blogging and content planning specifics.

Through 12 quick lessons, you’ll learn all about:

• Strategy and purpose
• Setting goals
• Defining your audience
• Creating a brand statement
• Guest posting
• And more!

You’ll also complete a hands-on project, allowing you to put your new skills into action.

To join this course, you’ll need to sign up for Skillshare. The service currently offers a free trial.

4. Quick Sprout University

This comprehensive course, offered by Quick Sprout, goes through everything there is to know about digital and content marketing—starting with the absolute basics.

As you work through the course, you’ll start with essential foundational knowledge about marketing in the digital world, and finish with advanced, real-world skills ready to apply to your business.

This is a text-based, free course designed for absolute beginners and intermediate marketers.

5. ClickMinded | Content Marketing Training

ClickMinded offers an in-depth content marketing course for new and experienced business owners. You’ll learn how to develop profitable content campaigns and include content in every stage of your marketing funnel.

Also, you’ll learn how to create strategic content and scale it for success. If you need extra guidance, you’ll find exact scripts and proven examples to follow.

You’ll learn about:

• Creating high-converting landing pages
• Designing effective content campaigns
• Creating convincing copy
• Discovering your target audience
• Attracting traffic
• Generating leads

This course requires a single payment for lifetime access. You’ll also receive an official content marketing certification when you complete the course.

ReliableSoft | Digital Marketing Bundle

ReliableSoft’s digital marketing bundle includes useful tools and step-by-step guidance, helping you boost sales and traffic in less than 60 days.

The bundle include courses in:

• Technical, on-page and off-page SEO
• Facebook ads
• Digital marketing
• Content marketing
• eCommerce SEO
• Google ads
• Keyword research
• Email marketing
• Social media
• Google analytics

When you complete the course, you’ll receive official certifications in digital marketing and SEO. You’ll need to pay a single fee for the full, ten-course bundle.

Google Digital Garage | Promote a business with content

Google’s free content marketing course promises to help small business owners promote products and services through effective content.

You’ll learn how to leverage video, content marketing, and social media to drive more traffic, connect with customers, and maximise sales.

Within this three-hour course, you’ll find:

• Video tutorials
• Assessments at the end of each topic
• Beginner tips and guidance

Google has divided this course into four modules, making it easy to work through at your own pace. Each module takes between 30 and 60 minutes to complete.

You’ll learn about:

• Social media basics
• Setting social media goals
• Advertising on social media
• Creating powerful video content
• Audience research
• Content writing
• Measuring success

As with all Google Digital Garage courses, this training is 100% free.

LinkedIn Learning | Content Marketing Foundations

LinkedIn’s official content marketing course includes video and text-based guides covering essential foundational skills.

You’ll learn how to:

• Hire a content marketing team
• Create buyer personas
• Develop a brand voice
• Set goals
• Create an effective content plan
• Write, design, edit, and curate content
• Promote content
• Track your performance

The American Marketing Association includes this course as part of their approved Learning Path for content marketing. When you complete the course, you’ll be on your way to becoming an AMA Professional Certified Marketer.

You can access this course by subscribing to LinkedIn Learning. If it’s your first time signing up, you’ll enjoy a free month of learning. If you have employees, you can also buy access for your entire team to brush up on everyone’s skills.

Keen to learn more?

In the world of content marketing, you’ll never learn too much. The best SEO and digital marketing practices are on an ever-revolving wheel of change—what you learned yesterday may not apply tomorrow.

To succeed, never stop learning. For regular insights, guides, and updates on changes in the content marketing world, sign up for Limecube’s newsletter. You’ll get regular, powerful tips straight to your inbox, helping your business stay ahead.